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BRAND, BUILD & MANAGE
your dream website
ON THE CHEAP.
(no coding required).

Choose one of our mobile-friendly WordPress themes that’s exclusively designed for health & lifestyle businesses.

Then learn how to brand, customize, and manage your website with the help of our DIY video training library and Facebook support community.

cantaffordprodesigner

"I CAN'T AFFORD A PRO DESIGNER YET"
IS YOUR BIGGEST BUSINESS BUZZKILLER RIGHT NOW.

You’re tired of having fresh ideas with nowhere to serve them up to customers…

Sick of going overlooked and undervalued while your competitors steal the spotlight, when you’ve got just as much to offer as they do…

And OVER being stuck in the ultimate catch-22 while procrastination eats away at your potential impact (and profits).

Maybe one pity party later, you took a hike through ThemeForest…tinkered with a few demos…

But technophobia got the better of you or WordPress almost convinced you to throw your laptop out the window.

You know you need to look like a pro online to get taken seriously. 

THE PROBLEM IS

You don’t want to wait to reach your audience and grow your business until you can hire a designer and developer …

THE PROBLEM IS

You don’t want to settle for a tacky theme that isn’t as clean, bright and modern as your health & lifestyle brand…

THE PROBLEM IS

And you definitely don’t want to waste money on a website template that you have zero clue how to customize or make work for your business.

YOU, TOO, CAN LOOK LIKE A PRO, EVEN IF YOU'RE JUST STARTING OUT OR HAVE ZERO TECH SKILLS.

CAN I REALLY DO THIS?

This website-building course takes you step-by-step through the process of creating a distinct brand from fonts to logos, customizing and optimizing one of our WordPress themes, and updating your new website without a designer or developer on-call.

Most of the WordPress templates out there are generic, inflexible, and way too confusing to customize.

Instead of getting an easy-to-manage website that makes you look legit, you find yourself with a hot mess: broken plugins and opt-ins, inconsistent colours and fonts, and wonky mobile views that chase potential customers away.

We wanted a way to remove the barriers that prevent many website DIYers (like you!) from finishing what they started, and make a pro online presence accessible for beginners and bootstrappers alike.

So we set out to build brandable, customizable, facepalm-free WordPress templates that make it easy to grow your health & lifestyle business online without tinkering with it for another 6 months.

Our video training library will shorten your learning curve and give you the guidance you need to launch fast…

And our supportive Facebook community will help you troubleshoot tech issues along the way, so you don’t hide behind that “Coming Soon” page forever.

STOP WORRYING ABOUT PERFECTING YOUR DESIGN AND START DOING WHATEVER IT IS YOU'RE PASSIONATE ABOUT

START WITH ONE OF OUR RESPONSIVE, SEO-FRIENDLY WORDPRESS THEMES

Unlike overused templates that take a one-size-fits-all approach, our clean and minimalistic themes are exclusively designed for wellness & lifestyle brands — with your type of customer in mind.

STYLE IT WTH DONE-FOR-YOU BRAND KITS, NO DESIGN OR CODING SKILLS REQUIRED

Done-for-you brand kits with suggested colour schemes, graphic sets, and customizable text-based logos make it easy for you to create a cohesive brand. Look like a pro, even if you have no tech or design skills.

GO LIVE IN A MATTER OF DAYS INSTEAD OF WAITING ON A DESIGN TEAM

Skip the designer wait lines. Our ready-to-customize templates make it easy to build, brand and launch a pro website fast, so customers can start finding YOU instead of you chasing them.

SETUP YOUR WEBSITE TO TURN LEADS INTO REAL CUSTOMERS OR CLIENTS

From purchasing a domain, to choosing typography and stock photos for your new website, to organizing your content and customizing your theme, we break down every step so it’s fool proof.

GET TROUBLESHOOTING + SUPPORT IN OUR EXCLUSIVE PRIVATE FACEBOOK GROUP

Stuck on one of the training tutorials? Want to get your Qs answered by a designer or developer on the Simply Elaborate team? Get the feedback you need on-demand in our Facebook support community.

EARTH SALON

Hair Salon

Using the Christina theme, Earth Salon was able to showcase their services, talent and products easily and effectively. Not only does the salon work with clients, but Michael, the owner, frequently participates in hair shows and wanted to be able to showcase his images boldly on the homepage slider.

The Christina Theme

www.earthsalon.ca

SONJA SEILER

Entrepreneurial Retreats + Workshops

“It really feels like my website is an online ‘home’ for my business, in the coziest and most comforting sense. I am so inspired to use it as a place to direct potential clients to because I am fully confident in its ability to effectively communicate what it is I do, as well as what is special about my business that draws ideal clients in and weeds the rest out.”

The Hannah Theme

www.nurtureretreats.com

LIV FWD

Personal Concierge Service

Using the Francesca theme, LIV FWD created a warm story of services and lifestyle for Nicole, the theme’s owner. 

She’s not like other personal concierge services and wanted visitors of her site to know that as well. 

The Francesca Theme

www.livfwd.com

KRYSTAL MEADOWS

Voice Coach + Actress

I was so hesitant and nervous to see the customization because I’d never had a chance to customize my previous site – but I’m blown away by your templates and how straightforward it all seems to do my own updates and not have to get into code.

The Julianna Theme

www.krystalmeadows.com

THE WEBSITE WHIZ COURSE IS MORE THAN
"JUST ANOTHER WORDPRESS THEME"

It’s a website-building course and support community.

Not only do you get everything you need to build, brand and manage your own website…

You get access to an ever-growing membership hub of tools, resources and tech trainings to help you reach more people and grow your business.

 

YOU CAN KEEP WAITING TO LAUNCH YOUR WEBSITE UNTIL

You save up $7-10k to invest in custom web design before raising your prices, attracting your people, and changing the world

Your name comes up on that designer’s wait list and they get around to building you a website that could still take months to launch

You finally figure out how to customize your own website with all the plugins, widgets, and bells and whistles that you want

You eventually find the spare time to build a website that you can be proud to put on your business card and link your social media to

OR

YOU CAN START MAKING YOUR MARK
and the income you deserve - TODAY

JULIA WYNCOLL

Franklin Pilates Teacher

Using the Hannah theme, Julia received a multiple page website that showcased her experience, her workshops and led people to her other website, Inhabit Pilates, which she owns. This website was meant to be informational and showcase her solo talents and experiences. People can send her emails directly from the site, and sign up for workshops.

The Hannah Theme

www.juliawyncoll.com

REAL FOOD FOR REAL KIDS

Food Delivery Service

A responsive website for Real Food for Real Kids using the Julianna theme. Here’s what our contact had to say “I REALLY love playing around with WordPress and experimenting with different layouts and page builders!” Kaelan.

This site has over 50 pages that RFRK was able to create and re-create themselves.

The Julianna Theme

www.rfrk.com

URBAN SPIRITUAL WARRIOR

Health Practitioner + Teacher

You can learn about the spiritual offerings, course and workshops offered by Urban Spiritual Warrior. You may opt-in, view schedules and message the owner directly from the website.

The Christina Theme

www.urbanspiritualwarrior.ca

SISTER MEDIUMS

Spiritual Mediums

Sister Mediums is on the Francesca theme and they have a LOT of offerings. They have an account on Acuity Scheduling and have embedded every single offering on to their website to make it easy for people to book an appointment directly. This website has over 25 pages and is organized easily for people to see when landing on it.

The Francesca Theme

www.sistermediums.com

PLATUSIC DESIGN

Print and Website Designer

Maria wanted a theme that would be able to showcase her portfolios and beauty effectively and learn how to update her work continuously. Visitors can email Maria directly, see a portfolio of items and fill out handy questionnaires, and then schedule time to speak with her.

The Julianna Theme

www.platusicdesign.com

VASAVI KUMAR

Life Coach

Vasavi uses the Julianna theme to write and promote her blog and podcast, showcase her various services, collect emails via an embedded opt-in and finally, visitors can message her directly from forms entered into her website.

The Julianna Theme

www.vasavikumar.com

PETITE PHOTOGRAPHY COMPANY

Family Lifestyle Photographer

Using the Julianna theme, Janine showcases her work, writes a blog and promotes her photography services. She’s able to receive emails directly from her website and book clients.

The Julianna Theme

www.petitephotographycompany.com

SPIRIT ROCKS

Crystal Jewellery Shop

Using the Christina theme with the free Woo Commerce plugin, you’re able to purchase items directly from the interface, read all about the different crystals and how they serve the wearer, and email Lana directly. This website features a shop directly on the website.

The Christina Theme

www.spiritrocks.ca

AS A MEMBER OF WEBSITE WHIZ YOU'RE GOING TO:

SETUP A DOMAIN + HOSTING
CHOOSE YOUR BRAND
ORGANIZE YOUR CONTENT
DESIGN YOUR WEBSITE
LEARN WORDPRESS FAST
CUSTOMIZE YOUR CHOSEN THEME
SECURE + BACKUP YOUR SITE
AMPLIFY YOUR SITE WITH PLUGINS
LAUNCH AND GO LIVE WITH PIZAZZ

LET'S TAKE A LOOK AT WHAT YOU'LL LEARN IN EACH OF THE SEVEN MODULES:

Getting Started + Setting Up Your Tech Background

Everyone has a different starting point with their business, especially when it comes to websites. In this pre-unit module, we’ll go through how to get your domain and hosting set up, moving any content over from other current websites you may have set up, and getting all the tech-stuff out of the way.

Down and dirty with the digital, we’ll also cover:

  • Buying your domain name
  • Researching and purchasing your hosting company
  • Setting up your email address with your hosting company (Bluehost, GoDaddy or Dreamhost) or Google Apps
  • Connecting your domain and hosting account if they’re from two separate companies
  • Backing up your content from WordPress.com or another WordPress.org website
  • Installing WordPress

By the end of the tech sessions, you’re new WordPress website will be installed and set up, your domain purchased along with hosting and your email account will be created through your hosting or Google Apps. Powerhouse.

Discovering and Choosing Your Brand Identity

Your brand is created to speak to your customer when you’re not around to speak for it (aka on your website). Who exactly IS your brand? And how do you really convey what your brand means to your potential customer if you don’t dig in deep and figure out you’re your brand really is?

In this module, we dig deep into who your customer really is, what they’re looking for and create your brand with either the pre-made branding options created for you by Simply Elaborate, or set you up with your own stylesheet to pop in your fonts and color codes when customizing your theme.

  • Determining Your Ideal Customer
  • Understanding What you Like and Dislike with Other Websites
  • Creating a Mood Board on Pinterest
  • Choosing your Site’s Fonts (from our easy-to-choose options)
  • Choosing your Brand’s Colors (from our pre-made brand colors OR create your own)
  • Choosing and customizing your Pre-made Logo (from our pre-made logo suite or create/upload your own).
  • Putting together your Style Guide

By the end of the module, you’ll know who your customer is and what branding you’re using to appeal to them. You’ll have a logo, your website’s fonts chosen, and your website’s brand colors ready to be customized into your theme.

It’s all about the Content.

Beautiful design is one thing, but if your website has no substance, there’s not really a point! Functional websites and great design can only take you so far if you aren’t clear with your messaging.

In this module, we take you step-by-step into figuring out what you’re selling, for how much and we help you narrow down the systems you need to make your life easier, and your potential client’s user experience seamless. Handy writing prompts included. We help you set up:

  • Home Page
  • About Page
  • Services/Shop Page
  • Contact Page
  • Site Map + Call to Action
  • Systems You Need in Place to Make it Happen

By the end of the module, you’ll have all your written content ready to go and understand the site map and pages you’ll be making for your new site. When it comes time to create your site – it’ll be easy, peasy.

Creating Your Design Plan

Taking your brand identity, content and systems – we pull together the layouts of your website and prepare the designs and elements of each of your pages making it super easy to upload and pop in your content to your WordPress theme.

  • Using your Brand Style Guide to Choose Your Website Customizations
  • Choosing your Page Layouts
  • The Best Photography Site for Good Quality Pictures
  • Naming your Image Elements Correctly
  • Optimizing your Graphics and Images

At the end of this module, you’ll have a handy guide that you’ll have filled in with all your sites’ heading, button and background colors – depending on what theme you’ve chosen and all your site’s photos will be named and optimized – ready for uploading to your new website.

Understanding and Exploring WordPress

For every new experience, there’s a learning curve, and WordPress is no different. Throughout this module, we go through all things WordPress – showing you the capabilities, neat features and functions that WordPress allows.

  • The WordPress Interface
  • Creating and Editing Posts
  • Creating and Editing Pages
  • Widgets + Sidebars
  • Media Library (and all the cool features)
  • Adding New Plugins

By the end of the module, you should feel ready to tackle WordPress and your new website, understand some of the basic features that WordPress allows and know where everything will be going when we’re updating your custom theme.

Putting Your Website Together

Now that we’ve got all the pieces of the puzzle, it’s time to start putting them together and creating your brand-new website! We take everything we’ve curated from the previous modules and start uploading the content and customizing your chosen theme. If you haven’t chosen your desired theme – now’s the time.

  • Choosing your Make Yourself Elaborate Theme
  • Installing your Chosen Theme
  • Customizing your Theme Using your Website Brand Guide
  • Formatting Page Layouts using Short Codes
  • Getting Advanced: Using Paid Plugins to Further Customize your Pages

We’re almost there. By the end of this module, your website will be filled with your unique content, color choices and imagery.

Making it All Function.

Now that your website’s content is all set and raring to go, we go through optimizing the website with additional plugins and making sure the systems you’ve decided on are all set up and in place.

  • Installing and Formatting MailChimp – Free
  • Installing and Setting Up Pop-Up Allay – Free Version
  • Installing and Setting Up Contact Form 7 or WP Forms – Free
  • Installing and Setting Up Instagram Feed – Free

Following this module, we’re merely putting the finishing touches and finessing your site. Your site will be set up with social sharing, MailChimp, Popup Allay, Instagram and a Contact Form – it’s almost time to launch!

You’ve Put All this Work into Your Website – it’s Time to Secure it.

One of the most important things when creating a new website is to make sure you keep it up to date, backed up and secure. This is the last step before launching because before you shout from the roof-tops – you need to make sure your site is protected.

  • What is Malware and How to Protect your Site
  • Must-Have Plugins to Protect Your Site
  • Backing Up Your Site
  • What to do if your Site is Hacked?

At the end of this module, your site will be protected by some of the best plugins/companies in the business and you’ll feel confident in knowing that you have a backup plan that will be there in worst-case scenarios.

You’re Ready to Launch – the Cross-Point Checklist!

Probably the scariest module of them all – making it all live. We know how scary it is to finally push the button and now that we’re finally at this point, we make sure everything about your website has been looked after and you’re ready to launch in a big, elaborate way!

  • Making Your Site Public
  • Updating Permalinks
  • Changing the Site Domain to Public View (if applicable)

You did it! At the end of the module, your site is now live at the end of this module and we couldn’t be more proud or happier for you. You’ll be ready to start promoting your new website.

You Also Get These Additional Bonuses, FREE!

Over $997 worth of bonuses, if you’re keeping track.

Let’s take a peek at the extras you’re gonna get when you enroll:

BONUS: Optimizing Your Site With Google ($297 VALUE)

Taking it a step further, by properly setting up Google Analytics and learning how to analyze what you’re tracking is what you need to be doing to ensure you’re making the most of your new website and business.

BONUS: SOCIAL MEDIA TEMPLATES ($197 VALUE)

Continue to make yourself elaborate in the online world with our customizable social media templates that are built for you, with your ideal customer in mind.

BONUS: Blogging Schedule + Strategy Templates ($197 VALUE)

A content plan is one of the first steps in ensuring routine success with your business and blog. It can be daunting to create a content strategy schedule – and we know this – so we’ve created one for you. 

Easy to print out months ahead of time, fill in and curate your online strategy.

BONUS: MEMBERS ONLY FACEBOOK COMMUNITY ($197 VALUE)

This private group is part of our Simply Elaborate HQ and a wonderful place for you to ask questions, share your successes, and meet other ambitious online entrepreneurs.

Stay tuned for weekly Q+As, Webinar + FB live access and community support.

WE’LL BE HERE EVERY STEP OF THE WAY

We know it doesn’t matter how step-by-step you make it – this can still look like a challenge at times. 

But from the moment you’ve signed up, you’ll be getting guidance and support from the Simply Elaborate team, and like-minded individuals in our safe and encouraging online environment.

THE PARENT PAL

Author and Advocacy

Emme uses her website on the Hannah theme to showcase her services, write an informational blog and collect emails, messages through a contact form and then presents a scheduler on her website in order to connect with people after they message her. She also links to her book being sold on Amazon for easy purchasing.

The Hannah Theme

www.theparentpal.com

GOING AFTER IT

Entrepreneurial Blog

The Natalie theme was used to follow the adventures and misadventures of the The Entrepreneurial Bride and then changed into this regular lifestyle blog from the founder of Simply Elaborate. Mostly used as a blog format. Externally links to Simply Elaborate for more service information.

The Natalie Theme

www.goingafterit.com

LAURA MACDONALD

Actor + Teacher

Laura wanted a place to embed videos to showcase her past work, now she’s expanded her business to also include Actor workshops and currently writes a blog to depict her journey along this route. Using the Hannah theme, her website captures new leads and students, as well, it serves as a space for casting agents to easily see her past work.

The Hannah Theme

www.laurakmacdonald.com

MARIA VRONTOS

Health Advocate Blogger

Maria set up her theme from start to finish using the Julianna theme and instructions as an outlet to showcase her health struggles via her blog. 

The Julianna Theme

www.mariavrontos.com

JANET NIELSEN

Website Copywriter

Janet showcases her services, a blog and past portfolio clients on her website built with Julianna (and some additional customizations). She’s able to write her blog, collect emails and provide an easy questionnaire for her potential clients to write her. (hint: Janet’s website is the subject of our video above – check out how easy it was to re-brand her from Hannah to Julianna!)

The Julianna Theme

www.janetnielsen.ca

HOW-TO TECH VIDEOS

Everyone’s starting point is different, and the web is a vast place – so you can be starting from anywhere – but we’ve creating an online video library of tech how-tos that you can easily search, source and watch at your convenience.

MEMBERSHIP COMMUNITY

Your course comes with one-year’s membership to our exclusive Facebook Group that’s meant for students who have questions, need advice or help with their website. There’s no selling allowed so you don’t have to worry about being promoted to all the time. As well, this group is meant for you, the students, and geared toward those who are actively interested in continuous learning online (hence, the one-year membership).

FOLLOW ALONG GUIDES IN MULTIPLE FORMATS

Some people are visual, some prefer written. We’ve gotten it all taken care of with your choice of Videos or PDFs to guide you along the way.  Take notes in your personalized course area along the way!

MONTHLY WEBINARS

As an added bonus, we’ll be hosting a monthly webinar that focuses on a different topic so you can continue to learn and grow your business. These webinars will be recorded and available exclusively for Make Yourself Elaborate students.

"Nothing is impossible,
the word itself says 'I'm possible'!"

Audrey Hepburn

SO WHO IS TEACHING ALL THIS, ANYWAY?

HI, I'M EMILIA

I’ve spent the last 17 years building websites and teaching other entrepreneurs how to bring their vision online. My mission is to help the helpers (health & lifestyle entrepreneurs like you!) get their message out into the world in a big way, even if they’re starting small.

Honestly, I can’t tell you how many times I’ve been on a Skype chat with a fresh-faced business owner who had a vision of helping people and really making a difference in the world.

But their lack of pride in their online presence put their dreams on hold…

And simply because they felt like they didn’t have the tech savvy or design skills to build their own website… Or the big bucks to hire it out.

The truth is: You deserve to be heard and seen now, not when you have thousands to invest in a custom website.

With the Website Whiz course + themes you can stand out online even if you don’t have a lot of time or resources to devote to branding and design.

And I can show you how in my step-by-step video trainings, and give you a rare level of DIY support in our VIP Facebook community.

YOU'VE GOT QUESTIONS?
I'VE GOT ANSWERS

Health & lifestyle entrepreneurs, small business owners and bloggers who want to raise their impact and income, but don’t have the big budget for a custom website yet. More established in business, but want to take back control of your website instead of waiting on designers and developers? This is meant for you, too!

Using the WordPress framework, we can offer you flexible customizations with simple usability. The learning curve isn’t steep and you can manage your own updates with ZERO coding knowledge. Plus, we can update our themes on our end and provide you with the updated version without charging you additional support fees like bigger template marketplaces do.

Make Yourself Elaborate Online is more than a WordPress theme. It’s a website-building course and support community. Not only do you get everything you need to build, brand and manage your own website…you get access to an ever-growing hub of tools, resources and tech trainings to help you reach more people and grow your business.

When you purchase your WordPress theme, you’ll receive a credit pack for a logo. IF you want to use your own logo, you can use the logo credit on one of our bonus PDFs instead. The best part? Your credits won’t expire, so you can hold onto them until we release new trainings, offerings or products in the membership area.

After you purchase either the theme only or course and theme bundle option, you’ll get instant access to the Make Yourself Elaborate Online membership site where you’ll have a website credit to buy the theme you want. Even if you need more time to decide on a theme or logo, your credits will be available until you want to use them.

Of course! It’s yours to customize and tweak for as long as you want. If we make any theme updates, you also have lifetime access to them and will receive notification through our mailing list.

Your theme only or bundle price also includes a one-year membership to the Make Yourself Elaborate Online Community, access to monthly webinars, and weekly live chat support with the Simply Elaborate team.

You’ll get instant access to the Make Yourself Elaborate Online membership site where you’ll have lifetime access to the downloadable files, graphics and components of your theme. And of course, detailed installation and setup instructions.

Logos, fonts, colours, images, sidebars, sliders, almost anything! The only thing you can’t customize is the actual layout of the template, so make sure you love it and it fits your business needs before you commit to it. You can also use your own logo or colours if you’ve already got an established brand.

This is a DIY website-building experience, so it’s mostly self-directed. You’ll be given all the video training, information and resources you need to brand, build, customize and launch your new website.

There won’t be any 1:1 technical support, but you’ll get direct and ongoing access to me (Emilia) through the Make Yourself Elaborate Facebook Community to troubleshoot your tech issues and answer any Qs. We’ll be hosting a weekly live-chat tech support in the community as well to deal with any issues or questions students may be having.

If you have a major bug or issue with your theme, our developers can help you at email.

It means your website will scale to whatever screen your visitors are using, so they’ll have an optimal viewing experience no matter what kind of device they’re browsing your website on.

Make Yourself Elaborate Online is a self-paced online course. You decide when you start and when you finish. Built-in gamification features make the website-building process fun and give you a high-five every step of the way! You can track your progress, test your understanding with quizzes, and check off key tasks in the right order. This helps you get to the launch finish line without tripping on overwhelm or getting stuck in a slump.

After you’re in, you’ll get instant access to our online membership site and our VIP Facebook community.

The content is a blend of videos, how-to guides, resources and worksheets.

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like, across any and all devices you own.

If you purchase a theme by itself, you’ll get all of the information you need to setup and customize it while working within the WordPress framework. If you choose the Course Bundle Option, you’re also going to get access to additional training that’ll help you create your logo and brand from scratch (unless you want to use your current logo or branding), optimize your WordPress website and images, organize your content prior to launch, setup important plugins, do security maintenance to avoid hackers, and use Google Analytics to track and measure your traffic.

Just your computer, an internet connection, and WordPress. You’ll also need to setup your domain and hosting, but don’t worry – because I walk you through it, one step at a time!

If you want to customize our premade logos, you’ll need Photoshop. You can sign up for a free 30 day trial. If you want to start building your mailing list, you’ll also learn how to integrate an email provider like Mailchimp to create opt-ins on your website. But again, this is optional.

Nope! Our themes are totally beginner-friendly, no coding required.

No, our themes are custom designed and developed specifically for WordPress.org websites. These themes will not work on WordPress.com websites.

Because you get instant access to the themes and course content, we can’t offer refunds.
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3 MONTH PAYMENT PLAN

3 MONTHLY PAYMENTS OF

$199

Entire Website Whiz Course

Bonus Optimizing Your Site with
Google Analytics Training

Social Media Templates

Blogging Schedules + Strategy

Members Only Facebook Community for Students

PAY IN FULL

1 PAYMENT OF

$499

Entire Website Whiz Course

Bonus Optimizing Your Site with
Google Analytics Training

Social Media Templates

Blogging Schedules + Strategy

Members Only Facebook Community for Students

Pay In Full (and save $98)

Pricing in USD. Canadian pricing available at checkout.
You will receive all content instantly after signing up, but you have lifetime access and can go through the course whenever you’d like.

Copyright 2018. Simply Elaborate Creative. All Rights Reserved.